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Positive on Publishing

Mar 9, 2021

In this episode, we are ON FIRE for 20-minutes with John Lee Dumas, host of the podcast Entrepreneurs on Fire as he talks about the launch of his brand new book, The Common Path to Uncommon Success.

We ground our discussion around quotes and concepts from the book, which form the three“fun nuggets” (and I would also say, in JLD terms, “value bombs”) from the show:

Fun nugget #1: Freedom is not just about money. Financial freedom and fulfillment (from the book’s subtitle, A Roadmap to Financial Freedom ad Fulfillment), include aspects of time, social, and mental aspects of freedom.

From Chapter 18, the Well of Knowledge, James Clear Edition:

“Wealth is the power to choose. Financial wealth is the power to choose how to spend
money. Social wealth is the power to choose who to hang out with. Time wealth is the
power to choose how to spend your day. Mental wealth is the power to choose how to
spend your attention.

JLD tells a story of a friend in Montana who chooses not to maximize the money aspect but has the life of his dreams (through time, social, and mental freedom).

Fun nugget #2: Become a person of value. This quote, from Albert Einstein, kicked JLD in the butt in his early 30’s to shift his focus from trying to meet society’s standards of “success” to endeavoring to truly be of value to the world:

“Try not to become a person of success, but rather a person of value.”

JLD tells the story about how he created his podcasting empire by focusing on where his passions and talents intersected along with how this “zone of fire” meets an important need in the world.

Fun nugget #3: Do things that don’t scale. Yes, you read that correctly. Entrepreneurs are so focused on avoiding the one-on-one in order to teach large groups or engaging in tasks that scale, they miss the importance of relationships, connection, and heart to heart communication.

From Chapter 10: Pinpoint Your Avatar’s Biggest Struggle:

“At this stage on the common path, you need to do things that don’t scale. You need to
ask the people who are consuming your content these four questions, and you must do it
one-on-one. It’s the only way you will get the honest and detailed responses you need.

Why these four specific questions? Let me break them down.

How did you hear about me/find my content?

What do you like about the content I’m producing?

What don’t you like?

What is your biggest struggle right now?

JLD tells the story about how he created new programs and services that the market gobbled up. People asked him, “how did you come up with these amazing ideas for these products and services?”. He said (paraphrasing): “I didn’t come up with a single one. The market did”.

But you do need to ASK.

I hope you enjoy this fast-paced and high-energy interview with JLD and KTKG!

About John Lee Dumas
John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 1 million monthly listens and 7-figures of annual revenue, JLD is spreading Entrepreneurial FIRE on a global scale. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now at

Pre-order and collect the amazing bonuses that JLD discussed during the interview.