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Positive on Publishing

Jul 1, 2020

In this episode, you’ll learn the importance of your why, how to get started on writing a book, and how to boost your credibility.

Our guest is Jesse Johnson, master sales and success coach, and fellow contributor to the anthology by Megan McCann, Soul Success.

There are lots of “fun nuggets” and successful sales principles for you to take away from this interview:

Fun nugget #1: Make a decision to make money fun.

Fun nugget #2: Let go of addiction to worry (especially about money).

Successful Sales principle #1: Identify when your prospect is at a fork in the road.

Successful Sales principle #2: Allow the prospect to make their own choice (with no judgment on your part).

Successful Sales principle #3: Allow the prospect to be in their moment of discomfort (without you having to “fix” them).

Successful Sales principle #4: Be present, listen, and get comfortable with your own discomfort.

Successful Sales principle #5: Recognize that sales is about service.

Successful Sales principle #6: Recognize that marketing is about love.

Jesse then tells a tender story about why she has not published her own book yet. You can watch this part of the interview as a video (or hear it in the full interview):

In this story, Jesse offers more “fun nuggets” about publishing:

Fun nugget #1: Knowing your “why”.
Fun nugget #2: Don’t put too much pressure on your creative art.
Fun nugget #3: Don’t de-rail your own business by writing a book.
I have discussed “the “10 Whys of writing a book” several times in this podcast series and also in my courses on publishing.

Here is a diagram from Module Three, Lesson One in one of my courses on publishing. The lesson is called “Identify Your Why”. Here is a screenshot of the “Why as your weapon (to help you decide, based on your why, which way to publish).

You can enroll in the course for free here:
Here is a downloadable one-pager on the 10 Whys.

About Jesse Johnson
Jesse Johnson is a master sales and success coach, specializing in helping spiritual entrepreneurs build 7-figure businesses. After 12 years of teaching math in NYC public schools, frustrated by bureaucracy, she founded her own personal development company and built it to 7 figures in just two years. Jesse now teaches sales as a spiritual practice - no compromise, no self-sacrifice, no mediocrity.