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Positive on Publishing


Nov 15, 2017

Azul is a teacher at heart and loves to share what he has learned with others. Azul has coached seasoned writers like Pat Flynn, of Smart Passive Income, and Dana Malstaff, of Boss-Mom.com, to find their book ideas and execute well.

When Azul is not writing or coaching other authors, he can be found relaxing in a yoga class or obsessing over tiny houses on Pinterest or just enjoying our family’s cute dogs, Scooter and Oliver.

Here are the fun nuggets from the interview:

Fun nugget #1: Start with the WHY for yourself: authority, money, expertise (imagine the book in your hands and what it does for YOU). Finding this ‘why’ might take a series of asking yourself “why” until you reach the core.
Fun nugget #2:  The writing process is more about extraction than adding any content.
Fun nugget #3:  Write — not edit, not think!
Fun nugget #4: Don’t let the GUNK get into your way (your other agenda: your doubts, your voices, the judgement).
Fun nugget #5:  Everyone has their own preferred accountability structure, but Azul finds that a weekly check in is key.